Regulation (EU) 2026/1739 establishes standardized definitions for meat and meat products across the European Union. This legislation reserves specific terms, such as beef, chicken, and steak, exclusively for animal-derived products. These restrictions apply to plant-based foods as well as products derived from cell or tissue cultures, microorganisms, fungi, and algae. By creating these definitions, the regulation replaces inconsistent national rules with a harmonized framework intended to improve transparency regarding food composition. Companies in the alternative protein sector must now adjust their branding, packaging, and marketing strategies to comply with these naming requirements. While the regulation is currently in force, food businesses have until August 19, 2029, to implement these changes. Existing products manufactured before August 18, 2026, may remain on the market until August 19, 2032, or until stocks are depleted.
Source: EU meat naming rules become law as plant-based and cultivated brands face 31-term ban | PPTI News
