Japanese Biotech Pioneer Launches ‘Open Brand’ to Drive Adoption of Cellular Agriculture
Japanese biotech pioneer IntegriCulture has launched “Cellag”, an open brand designed to accelerate the global adoption of cellular agriculture across…
The Best Way Forward for Plant-Based? Stop Copying Meat, Says One Startup
As plant-based meat sales decline, companies like Revo Foods are pivoting from replication to innovation, focusing on functional nutrition rather…
Why Cultivated Meat’s Route to the Mainstream Will Be Through Brand Partnerships
One of the most effective ways to do this is by forming partnerships with established brands, which possess the necessary…
Singer-songwriter Sia invests in cultured meat company Bond Pet Foods
Founded in 2017, Bond Pet Foods offer a lab-grown meat alternative for pets. Using heritage hen feathers, the team extracts…
Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: Does information or brand matter?
This study reports the results of a nationwide survey of more than 1800 U.S. consumers who completed a choice experiment…