While suitable for vegetarians and vegans, a large proportion of the market for plant-based meat and dairy products is made up of ‘flexitarians’ – meat and dairy consumers who aim to cut down on their consumption of animal products. One answer to this category of consumers comes in the form of ‘blended’, or ‘hybrid’, meat and dairy products – products that combine animal-derived meat and dairy with their vegan or vegetarian alternatives. Brands such as Smug (for dairy) and 50/50 burger (for meat) have used this strategy.
Source: Quorn’s hybrid meat product aimed at flexitarians