At the center of Chase Purdy’s briskly paced and quietly bold Billion Dollar Burger: Inside Big Tech’s Race for the Future of Food is Josh Tetrick, a San Francisco-based entrepreneur and CEO of Just Inc. Tetrick’s company and a handful of others like it are growing cell-cultured meat that tastes, feels and looks like the livestock-harvested meat that people are used to — except without the farms and killing of animals. And before anyone raises a skeptical brow: Yes, it’s actually meat.
Source: What Is Meat?: ‘Billion Dollar Burger’ Looks At The Future Of Food : NPR