In 2010 Isha published an important research paper called “Possibilities for an in-vitro meat production system”, when very few people even knew about the possibility of creating animal products without animals. She also co-founded Perfect Day a startup making milk without cows and Clara Foods, another startup making eggs without chickens. New Harvest is an important non-profit research institute fund and conducts open, public and collaborative research that reinvents the way we make animal products – i.e. without animals.