Proteins from sources other than animals have received a healthy dose of attention for both pet food and human food in recent years, attracting not only consumer interest but also heavy investment. Cue the latest announcement: Mark Cuban, entrepreneur and “Shark Tank” judge, recently helped Wild Earth, which since 2019 has offered dog treats and foods derived from cultured koji, a fungus, secure US$23 million in additional funding to develop pet foods with other cell-based proteins. (Cuban was also an initial investor in the company in 2019.)
Source: Are cultivated proteins the future of pet food? | PetfoodIndustry.com