Criticism of the cultivated meat industry’s use of FBS has existed for more than a decade. In 2012, for example, a guest column in Discover Magazine called FBS a “fatal flaw” of this kind of meat. Slate in 2013 called cultivated meat “a waste of time” for this reason and others, and the same publication in 2017 headlined FBS as “the gruesome truth about lab-grown meat.”