With its rebrand, the company aims to dedicate its resources entirely to the advancement of cultivated meat, including research and development, infrastructure, and collaborative relationships. In line with this decision, the company discontinued its plant-based product line under the Because Animals brand in late 2022.

Source: Because Animals Rebrands to BioCraft As It Doubles Down on Cultivated Pet Food – Green Queen

By Grégory Maubon

Leading Innovation ++ on the Field ++ with a Purpose => I used AI in cultivated meat industry to optimize bioreactor design and to dramatically improve the efficiency and quality of production. I developed high quality 3D imagery process in a biotechnological startup to disrupt the drug discovery methods.