This episode of The Startup CPG Podcast features a panel of four active food investors discussing trends and advice for early-stage CPG brands. The panelists are Greer Tessler from Simple Food Ventures, Daniel Fairman from Habitat Partners, Carolyn Simmons from Melitas Ventures, and Andrew Reynolds from RCV Frontline. The investors discuss the current fundraising environment, noting that valuations have come down significantly from previous highs. They advise founders to be realistic with valuations to avoid future down rounds. They look for products creating cleaner, better-for-you versions of grocery staples that don’t require major changes in consumer behavior. The discussion aims to give CPG founders insights into what active investors are looking for and how to approach fundraising in the current market.
Source: The Startup CPG Podcast | #173 – The Food Investors: Capital for Emerging CPGs