The cultivated meat industry continues to prioritize price parity with conventional proteins as a critical milestone for mass adoption, particularly in price-sensitive markets like Asia Pacific. While sustainability and food safety remain key selling points, affordability is now the dominant focus. Esco Aster CEO, XL Lin, highlights the demand for premium cultivated proteins like unagi, beef, and pork, where cost advantages can be leveraged. The industry is also exploring maximizing value by utilizing cultivated tech beyond meat—such as leather and keratin—to improve cost efficiency. The sector must balance premium positioning with cost reduction strategies to secure long-term viability in global markets.
Source: ‘Recreating the whole cow’: Price parity still king in cultivated meat industry