China’s alternative protein sector experienced significant growth and evolution in 2025, driven by strong government support, including investment in innovation centers and research priorities, and a national aim to become a global biotech leader for decarbonization and food security. Key trends included the resilience of the plant-based restaurant market despite a general slump, the increasing importance of health and an aging population in driving consumer adoption, and the growing potential of microbial proteins (like yeast and mycoprotein) with regulatory breakthroughs. The country also solidified its global standing in R&D, particularly in cultivated meat patent filings, though price affordability remains a significant barrier for new alternatives, challenging the entry of global brands like Beyond Meat while simultaneously encouraging homegrown brands to seek success in international markets.
Source: 10 Trends from China’s Alternative Protein Ecosystem in 2025