Bollywood couple Genelia and Riteish Deshmukh have started a new plant-based meat venture, Imagine Meats.Plant-based meats are made entirely from plant ingredients such as pea protein and coconut oil, but replicate the taste, smell, and sizzle of animal meat.Globally, the sector is growing rapidly, with several companies scaling up and even being listed on stock exchanges. Data from the Good Food Institute, the leading non-profit advancing the sector, shows 2019 was a watershed moment with hundreds of millions of dollars in global investment and retail sales in the sector, and increasing advancement into Asian markets.

Source: Bollywood couple Genelia, Riteish Deshmukh start plant-based meat venture – The Economic Times

By Grégory Maubon

Leading Innovation ++ on the Field ++ with a Purpose => I used AI in cultivated meat industry to optimize bioreactor design and to dramatically improve the efficiency and quality of production. I developed high quality 3D imagery process in a biotechnological startup to disrupt the drug discovery methods.

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