Why Cultivated Meat’s Route to the Mainstream Will Be Through Brand Partnerships

One of the most effective ways to do this is by forming partnerships with established brands, which possess the necessary resources and expertise, such as capital and R&D capacity, to scale up production. In the capital-intensive industry that is cultivated meat, which requires significant investment in research and development, technology and manufacturing, these partner brands have the resources to make this investment, deploy capital effectively, bring costs down and get cultivated meat products to the mass market sooner, with credibility.

Source: Why Cultivated Meat’s Route to the Mainstream Will Be Through Brand Partnerships | Food Engineering