The alternative meat industry currently struggles to compete with conventional meat due to a focus on theoretical innovation rather than practical implementation. Christie Lagally Bradburn argues that while research is necessary, the industry must prioritize the large-scale deployment of technology to achieve price, taste, and volume parity. By adopting a structured framework like the Technology Readiness Levels used by NASA, companies can better navigate the transition from research to commercial production. Achieving success requires a product, market, and technology fit, where companies move beyond initial development to focus on real-world operational efficiency. Ultimately, the industry must shift its focus from visionary storytelling to the systematic, persistent deployment of technology to reach meaningful market scale and address the environmental impact of global meat production.
Source: Seeking alt-meat’s product-market-technology fit | PPTI News