The Brazen Climate Friendly Ground Beef Burger was developed under Tyson’s own Climate Smart Beef Program, supported by taxpayer funds. On its face, this might give the impression that the beef industry is finally doing its part to mitigate the effects of climate change by reducing emissions. But frustratingly, the whole scheme is more about marketing magic than science-backed solutions. It’s a classic case of greenwashing—using language that intentionally misleads the public into believing that something is environmentally friendly.

Source: Why ‘Climate-Friendly’ Meat Is a Myth | Time

By Grégory Maubon

Leading Innovation ++ on the Field ++ with a Purpose => I used AI in cultivated meat industry to optimize bioreactor design and to dramatically improve the efficiency and quality of production. I developed high quality 3D imagery process in a biotechnological startup to disrupt the drug discovery methods.

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