“Perception is a major concern when trying to introduce the public to new foods,” he writes in a piece for New Scientist. “We really need to sell people on cell-cultivated meat.”

But when Vow unveils a Mammoth meatball or The Atlantic writes about “unicorn meat,” however unseriously or PR-stunty, the general public sees the headlines and connects the very real cultivated meat sector with science fiction-type experiments. That, he says, will only hamper consumer adoption.

Source: Editor’s choice: Let’s stop making lab-grown meat weird | Alt Meat

By Grégory Maubon

Leading Innovation ++ on the Field ++ with a Purpose => I used AI in cultivated meat industry to optimize bioreactor design and to dramatically improve the efficiency and quality of production. I developed high quality 3D imagery process in a biotechnological startup to disrupt the drug discovery methods.

Comments are closed.