In her own research into how agribusiness reacted to Livestock’s Long Shadow, Jacquet found “clear evidence that the industry saw it as a threat and something that they needed to control. They call it ‘a major PR problem’. It set off an industry lobbying coalition somewhat comparable to the oil and gas industry’s efforts against the Kyoto Protocol, with an enormous amount of coordination aimed at infiltrating and controlling climate science and, moreover, our understanding of the problem.”

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