Cell-cultivated meat is the latest flashpoint in a long-running fight over the future of protein; meat and dairy analogues made from plants, like oat milk and pea-based Beyond burgers, have already been targeted by hostile politicians. Over the last decade, as these products entered the mainstream, lawmakers in around 30 states have introduced legislation to restrict how companies can label them, and over a dozen have passed. Some laws went so far as to ban companies from using words like “burger” and “milk” even when their labels already made clear that the products were free of animal-derived ingredients, creating a costly, complicated patchwork of labeling requirements.
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