Sales of plant-based alt-proteins have increased by 30% since German supermarket chain Lidl made its house-branded vegan SKUs equal in price to conventional choices. That’s the word from the company during its recent “Lidl in Dialogue” event focused on the protein transition.

Source: Plant-based sales up ‘significantly’ at Lidl | Alt Meat

By Grégory Maubon

Leading Innovation ++ on the Field ++ with a Purpose => I used AI in cultivated meat industry to optimize bioreactor design and to dramatically improve the efficiency and quality of production. I developed high quality 3D imagery process in a biotechnological startup to disrupt the drug discovery methods.