The firm, known for its quirky marketing, is now in 3,500 stores in multiple European markets, with major retail accounts including Tesco, Sainsbury, Waitrose, Whole Foods, Billa, Migros and Lidl, says cofounder and CEO Tilen Travnik, who is aiming to get to profitability by the end of this year as the startup achieves greater economies of scale.
“We have a new product in the pipeline that retains the features consumers are looking for but will be manufactured in a more efficient way [with a lower price point].