According to Kim Odhner, co-founder and managing partner at Unovis Asset Management, the meat alternatives industry is moving away from direct meat replacements. “In 2025, I expect that the food industry will continue its pivot from focusing heavily on direct meat replacements, such as plant-based burgers or cultured meats, to investing in high-value strategic ingredients with applications across food, nutraceuticals, and functional foods.”
Source: Top food tech trends 2025 AI, GLP-1, functional foods