The article highlights the declining performance of alternative meats in US retail stores from 2020 to mid-2024, based on two key metrics: product availability and dollar velocity. According to Circana’s report, the average number of alt-meat products per store dropped by 16.8%, with fresh refrigerated options seeing a sharper decline (28.0%) compared to frozen (9.7%). Chris DuBois of Circana notes the paradox of brand proliferation amid shrinking demand.
Source: Lost ground in retail | Alt Meat