Speaking to AgFunderNews after Impossible Beef Lite secured certification from the American Heart Association’s Heart-Check Food Certification Program (more on this below) McGuinness said: “I’ve spoken to all the CEOs in plant-based meat and I think we all agree that our foods can continue to get better. The category is very challenged for all the reasons we’ve talked about.

Source: Impossible Foods CEO: ‘I feel good about where we are, I do not feel good about where the category is’

By Grégory Maubon

Leading Innovation ++ on the Field ++ with a Purpose => I used AI in cultivated meat industry to optimize bioreactor design and to dramatically improve the efficiency and quality of production. I developed high quality 3D imagery process in a biotechnological startup to disrupt the drug discovery methods.