As plant-based meat sales decline, companies like Revo Foods are pivoting from replication to innovation, focusing on functional nutrition rather than imitation. Founder Robin Simsa notes consumers no longer prioritize exact meat replicas but seek high-quality protein in appealing formats.
This aligns with broader trends: Gen Z prioritizes health, and brands like This and Actual Veggies are also moving toward whole-food, nutrient-dense offerings. Actual Veggies’ success, doubling revenue with vegetable-forward burgers, underscores demand for recognizable ingredients over processed alternatives. The industry’s future lies in enhancement, not replacement, as health-conscious consumers drive the Plant-Based 3.0 era.
Source: The Best Way Forward for Plant-Based? Stop Copying Meat, Says One Startup