JOYN Foods, a US-based startup, offers a blended meat solution using frozen mycelium from edible mushroom strains under its 50CUT brand. This ingredient is supplied to foodservice companies, providing a cost-effective alternative to traditional meat, often 25-30% cheaper than commodity beef. While the product also helps clients improve nutrition by reducing saturated fat and sodium, increasing fiber, and meeting environmental goals, its primary appeal is its price advantage. JOYN Foods employs an asset-light model, collaborating with indoor farmers for mycelium production via solid-state fermentation. This mycelium acts as a natural binder with a meaty taste and is allergen-friendly. The company is experiencing rapid growth in universities, hotels, corporate canteens, and K-12 schools, with monthly sales over $250,000, and anticipates tripling revenues this year and becoming EBITDA-positive in early 2027.
Source: Hybrid meat: JOYN Foods finds sweet spot in alt protein market